Following
Nick Clegg's call for a 'zero suicide' target, campaigner and Calm worker Jake
Mills asks what was the aim before this announcement- "Just a few
suicides? A hundred?" For Jake, a huge stumbling block to dealing with the
problem, is the fear of being judged. Vulnerable people are too apprehensive to
speak out about their problems. He calls on the media to up its game,
"The
media doesn’t just have influence, it has a responsibility to help communicate
a message and set an agenda. Yes, things are changing, but it can’t be right
that the furthest we’ve come is having someone receive live therapy on air with Phillip Schofield or a soap character crashing a minibus."
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